The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Book Title :The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
Your projects, programs, and career turn on the difference between no and yes. Yet selling ideasespecially the kinds of ideas that make organizations workis a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. Its about helping others to see things your way engaging their minds and imaginations. Charles Lindbergh needed woo to assemble backers for his famous flight Nelson Mandela used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science. Richard Shell and Mario Moussa offer a selfassessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether youre introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skills in every aspect of your life.
Author(s) :G. Richard Shell; Mario Moussa (2007)
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